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Fine Jewellery Since 1986

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Cookies & Privacy


All content, data, graphics and images displayed on this site are developed and published by Lawrencetown Group Ltd, trading as Gemsmiths. Gemsmiths respects your (“You”) privacy. We kindly ask You to carefully read this description of data file (“Privacy Policy”) before visiting the website.

This Privacy Policy defines how the information You provide to Gemsmiths through the website, via Gemsmiths customer support or by means of Your other interactions with Gemsmiths is processed (hereinafter collectively referred to as the “Service”).

By using the Service You accept the terms and conditions of this Privacy Policy and give Gemsmiths Your explicit and informed consent to the processing of Your personal data in accordance with this Privacy Policy as well as the disclosures of such data in accordance with Section 7 (Disclosures of Personal Data) of this Privacy Policy.

If You do not accept the processing of personal data in accordance with this Privacy Policy, You should not use the Service.

If You are under 18 years of age or a minor in your country of residence, please ask Your legal guardian to complete your registration to the Service for you. If You are under 10 years of age You are not entitled to use the Service. Diamonds Please reserves the right to reasonably amend this file description so please review it frequently. Gemsmiths will notify You of substantial amendments via the Service.

Your continued use of the Service after such notice shall be deemed as your acceptance of the amendments.

1 Data Controller Lawrencetown Group Ltd, 10 Red Lion square Heanor Dearbyshire DE75 7PA

2 Person in Charge for Matters pertaining to this Privacy Policy Daniel Brimble -

3 Name of the Personal Data File The name of the personal data file is the “Gemsmiths online shop customer data file” (“Data File”).

4 Purpose of the Processing of Personal Data

The purpose of the processing of personal data is to manage and maintain the customer relationships between Gemsmiths and its customers. The personal data is used to identify users of the Service and for the activation, execution, management and invoicing of the Service as well as for the providing of information and notifications to the customers. Further, Your personal data may be used for the purposes of direct marketing, provided that You have consented to this, as well as for investigation and follow-up in cases of misuse.

Personal data may also be used for the planning and development of Gemsmiths business and services and to measure the amount of customers using the Service. In addition, Gemsmiths may use and disclose personal data contained in the data file for justifiable purposes (such as direct marketing, distance selling, other direct advertising, opinion polls or marketing research) in accordance with the UK Personal Data Protection Act 1998.

5 Information Gemsmiths collects from You

We collect the following information from You: Your contact information such as e-mail address, delivery address and other contact information that You may have provided to Gemsmiths. Further, Diamonds Please collects certain personal information regarding Your order, such as payment information, ordered Products, shipment method and Product order number. Gemsmiths may also collect other personal information that You have submitted to Gemsmiths in connection with the use of the Service.

Gemsmiths may use third party tools or service providers in order to track Your visits to the Service and Your actions and movements within the Service (such as time, location within the Service and IP address) as well as movements to the Service from another website and movements from the Service to another website as well as computer-specific ID (the ID of the computers on which You have logged in to the Service) and information regarding Your browser type and Your operating system (“Traffic Data”).

6 Regular Sources of Information

The personal data in the Data File is acquired from You when You use the Service. Further, personal data may be acquired from You when You contact Gemsmiths via e-mail or by another equivalent means of communication with regard to the Service.

Gemsmiths may use cookies for the purposes of acquiring Your information. Cookies are small pieces of information stored on Your computer by means of the web browser You use. No personal data is stored on the cookies themselves.

7 Disclosures of Personal Data

Gemsmiths does not disclose personal data contained in the Data File to third parties on a regular basis. Personal data may, however, occasionally be disclosed in accordance with the laws of the United Kingdom. Further, personal data may be disclosed for research and marketing purposes (including direct marketing) provided that You have consented to this.

Gemsmiths may transfer Your personal data to its affiliates outside the EU/EEA. Further, Gemsmiths may disclose Your data to companies that Gemsmiths plans to merge with or be acquired by, such disclosures however being subject to the requirement that the company in question follows this Privacy Policy with respect to your personal data.

Gemsmiths is entitled to use subcontractors in connection with the provision and development of the Service in order to better provide the Service to You. In this context personal data may be transferred to subcontractors to the extent that this is necessary for the fulfilment of the services, including but not limited to the storage of data on a server maintained by a third party on assignment by Gemsmiths or for the purposes of analysing Traffic Data in order for Gemsmiths to better understand how the users of the Service interact with it (“Subcontracting”).

This may involve the transfer of data to countries outside the EU/EEA which may not have similar laws governing the privacy and protection of personal data as those of the Member States of the EU/EEA. Such data transfers will however only be made if they are necessary for and proportionate to the performance or conclusion of an agreement in Your interest between Gemsmiths and a third party or the performance of an agreement between Gemsmiths and You.

8 Correctness of Data and Data Retention

Gemsmiths does not verify the correctness of the personal data. The data relating to the use of the Service is removed when their storage is no longer necessary.

9 Protection of Personal Data File

Only those persons with a need to process Your data in connection with the fulfilment of their tasks in accordance with the purposes of this Privacy Policy and for the purposes of performing technical maintenance, have access to the Data File. All data contained in the Data File are protected in accordance with general industry practice.

10 Search Engine Optimisation

We have worked hard to make sure our online web presence is fully optimised using organic techniques. This means we are searchable using keywords in our industry and every step has been taken to make sure our user base, can enjoy using this website in a natural way. This also gives us legitimate authority in search listings.

10 Links to Third Party Websites

The Service may contain links to third party websites, such as Twitter and Facebook. The linked websites are not under the control of Gemsmiths and Gemsmiths is not responsible for any content on such third party websites or the links that they may contain. Should You visit a linked website, Gemsmiths recommends You to review the privacy policy and other applicable terms and conditions of the third party website in question.

11 Further information

Should You have any questions relating to this personal data file description, please contact us at


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